Easter Campaign

This year's Easter campaign was an egg-citing adventure from start to finish! I began with the exciting task of crafting fresh and playful visuals that would become the face of the campaign. These visuals made their way across all departments – jazzing up our lively social media, popping into your inbox with cracking emails, giving our website a vibrant makeover, and spreading Easter cheer across our product lineup and in-store displays.

I decided it was time for the Easter Bunny to take a break and gave the spotlight to some hip and happening Easter Chicks! These sassy little birds added a dash of playfulness to the season, and it was a cluckin' good time all around.

I went hands-on to paint an eye-catching window display which then became the guide for all 17 of stores to use as a reference – spreading the Easter joy across the country!